How We Help
Clarity in Complexity.
Strategic communications for technology and financial services leaders. We deliver measurable business impact through expert counsel and fractional support.
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Your Communications Partner
Binary PR is a boutique consultancy providing senior-level communications expertise to ambitious brands and a trusted fractional resource for agencies. We specialise in making the complex clear, translating deep technology and financial services knowledge into compelling campaigns that build reputation, manage risk, and drive growth.
How We Help
Strategic Counsel
We provide C-suite level advice to help you navigate your most pressing communications challenges, from brand positioning to crisis management.
Integrated Communications
We craft impactful campaigns that captivate your key audiences across paid, owned, and earned media - building your thought leadership and driving real engagement.
Fractional Support
We seamlessly integrate with your organisation or agency, providing the senior firepower you need, exactly when you need it.
Ready to achieve clarity?
Let's discuss how Binary PR can help you meet your business objectives.
Our Expertise
We shape communications that deliver tangible business outcomes. Our services are designed to build brand equity, protect reputations, and create commercial opportunities.
C-Suite Counsel & Reputation Management
We act as a trusted advisor to senior leadership, offering strategic counsel on complex business issues. We are specialists in diagnosing challenges, managing risk, and protecting your corporate reputation when it matters most.
Strategic Communications Planning
We develop bespoke communications strategies built on deep sector insight. From messaging frameworks and content strategy to integrated campaign planning, our approach ensures your communications are aligned with your commercial goals.
Deep Technology Specialism
With over 30 years of experience, we have an intricate understanding of the entire technology stack. We make technology's impact visible and relevant, from semiconductors, cloud, and AI to the end-user applications that are changing our world.
Financial & Professional Services Communications
We navigate the nuanced landscape of the financial and professional services sectors. We have a strong record of delivering compelling campaigns for clients across investment management, fintech, banking, and professional services.
Fractional Support for Brands & Agencies
For Brands
Gain the expertise of a Communications Director without the full-time overhead. We provide hands-on, senior leadership to guide your communications function.
For Agencies
Augment your team with senior, specialist firepower. We provide strategic oversight, client counsel, and new business support to help you win and grow key accounts.
Decades of Experience, Focused on Results.
Binary PR is led by Allan Edwards, a communications director with over 30 years of experience advising some of the world's most recognised brands and ambitious start-ups.
Allan has a formidable track record in the technology, financial services, and professional services sectors. He is known for his ability to provide clear, strategic counsel to C-suite executives and for building and leading teams that deliver exceptional, award-winning results.
Prior to founding Binary PR, Allan held senior director roles at leading international agencies, including Ogilvy Public Relations, Kaizo, Chameleon, and The Agency Partnership. Across his career, he has been trusted by global leaders such as Cisco, IBM, M&G, Scottish Widows and Oracle's NetSuite, as well as a host of innovative, high-growth companies.
He is a strategic problem-solver, skilled at transforming complex subjects into compelling narratives that have generated millions in new business pipelines, significantly increased sales, and managed reputations through critical moments.
Allan leads a core team and draws upon a trusted network of senior independent specialists to deliver scalable support tailored to the precise needs of each client.
Let's Start a Conversation
Please get in touch to explore how we can help. We welcome all enquiries and aim to respond within one business day.